by the specific analysis of webserver access statistics, different informations are extracted, among these the number of visitors, their origin and the sites they called.
by further analysis of these statistics one can extract key data, which, for example, give information about custumers interest in products or services. Even company-intern processes (intranet) can be quantified, monitored and therefore optmized.
also, the resonance of usual marketing can be measured. in this way, the reaction of custumers to conventional advertisment (measured by precise enquiries) can be related to the evaluation of the visitors interest.
